The most innovative companies have reinvented their marketing strategies to meet customer expectations. Have you done the same? Nowadays, it’s all about demonstrating the value of marketing and understanding customer behavior in order to create the best experience for your customers (and for your brand).
Marketers must provide KPIs and metrics in order to demonstrate the value of their activities. When we know that “Ninety percent of the data in the world were generated in the last two years alone” -TechNative, 2019, it is clear that marketing departments have to deal with an increasing volume of data (mainly from the digital world).
Marketers need to acquire analytics capabilities and solutions to be able meet these challenges and to turn them to their advantage.
As we do for all our clients, we offer you our experience and expertise in analytics technologies, such as self-service analytics to enable your business users to easily access, prepare, explore, and analyze data on their own. We also provide modern business intelligence for generating reports and creating dashboards to measure activities and make the best decisions.
Marketers need to adopt a data-driven marketing culture in order to take on these challenges.
This is what we can do for you. First, we help you define your Data & Analytics strategy through awareness workshops, data-related maturity assessments, and use case identification. Then, depending on the strategy you have chosen, we provide those who use your business with the analytics capabilities (descriptive and diagnostic analytics) they need and develop models for your company to unlock in-depth analytics capabilities (predictive and prescriptive analytics) to predict customer behavior and needs.
As digital marketing continues to expand, marketers need to deal with an increasing number of marketing tools and data formats (such as images, videos, and text), while maintaining efficiency in their day-to-day operations. And now, with remote work, ensuring effective collaboration among marketing teams is more important than ever, regardless of whether these teams have a decentralized or centralized structure.
Marketers need to structure a digital workplace where people can collaborate, exchange information, and deliver effective performance.
Our clients are facing the same issues, and this is why we offer your teams a collaborative platform that best meets their needs and is accessible from anywhere, at any time. We use the most efficient tools to guarantee a flexible working environment, optimized information sharing, and the effective coordination of your marketing activities.
Marketing teams are taking on an increasing number and wide variety of tasks, which are often considered repetitive. The tools available, for the most part, are independent and require a lot of manual input.
Marketers need an automation solution to seamlessly improve workplace productivity, by offloading time-consuming tasks and focusing on tasks that provide the greatest added value.
We offer your operational teams our automation technology expertise by creating customized bots designed to meet their requirements, such as bots that regularly update customer data, monitor social networks, and manage various ads. Depending on the use cases that we identify together with you, we can enhance the customer experience and improve your marketing operations. We can take it to the next level, by developing chatbots and predictive models and integrating them into your automation solution.