The retail industry has already been disrupted, but have you made the right moves? From creating an omnichannel customer experience to rethinking supply chains, customer demands are forcing the industry to constantly evolve and to quickly adopt the latest available technologies.
In a highly competitive industry, a retailer’s ability to communicate and respond to customer needs is the cornerstone of its customer experience. Customers want a seamless experience when interacting online with the brand’s website, or offline in a store.
In order to meet these challenges, retailers need to master digital technologies and understand customer and employee needs.
As we do for all our clients, we design homemade applications together with you, to meet your customers’ needs, such as the ability for customers to order anytime from anywhere, discover the latest news and information about your products, or communicate with your brand. We also design applications for your employees, enabling them to personalize customer relationships in real-time, to suggest the next best offers and to access product information.
Like our clients, you already use data, but you might still lack the structure and capacity to leverage it. There are many ways to collect customer data, both online and offline, but you still need to match this data to get the most out of it.
In order to improve the customer experience and ultimately sales performance, retailers need to define the right data strategy and create the right data platform.
We use our expertise in designing and creating data platforms for Big Data and Business Intelligence to create an infrastructure that enables you to make the right data available to the right user. With this infrastructure, you will be able to perform Analytics and Data Science activities easily, to make the best decisions, understand your customers, and maximize your performance.
In the context of today’s consumer expectations, brands have had to quickly implement new technologies in order to offer a complete digital experience. Before digital apps became widely available, companies were limited to tracking what and when a person purchased something. With more advanced technology, companies can collect a large amount of customer data, such as personal information, preferences, other stores where they shop, and much more.
Retailers need advanced data analytics technologies to improve their customer experience and services, and to make the experience much more personalized.
First, we audit your Analytics and BI capabilities in order to upgrade them and provide those who use your business with more advanced capabilities, such as self-service analytics and citizen data science. Next, we work with you to identify the use cases to be implemented, such as autonomous decision-making, inventory management and forecasting, or customer experience personalization, and we implement the Data Science and AI technologies and methods you need.
To meet increasing customer demand, retailers are using more sophisticated digital environments, moving to the cloud, building apps, collecting more data, etc. Therefore, it’s no surprise that the highly personalized retail industry has been “experiencing more breaches than any other industry in 2019.” –Intsights, 2019. While retailers have been investing heavily in advanced platforms to ensure a successful e-commerce strategy, they have been neglecting to invest time and effort in creating an adequate security strategy, thus risking a potential negative effect on their reputation.
Retailers need to secure their data and systems, in order to protect their reputation and their customers’ interests.
As we do for all our clients, we can provide you with security monitoring, threat detection, and response for your hybrid environments, penetration testing for your web and mobile apps to reveal exploitable vulnerabilities, and a team who is dedicated to resolving these issues. We also apply the latest data protection standards (such as the GDPR) to ensure customer data confidentiality, so that your customers feel safe with your brand.